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No matter how cool your website is or how much quality content you have written into, if you are not implementing SEO techniques properly, you are never going to rank on Google’s first page.
Search Engine Optimization is the building block of a website that allows search engines to understand your content properly. Without proper SEO techniques, your website will never reach your audience.
Optimizing your website is very important if you want it to appear in search results. The main problem that people face is that they find difficulty in ranking their website or even appear in google search results.
Though the basic concept and process of ranking your site in search results are similar even for a magazine website, there is a little difference which you will see in this article.
In this article, you will learn the best way to do SEO for your magazine website.
Let’s dive right into the topic.
What is Search Engine Optimization?
Search Engine Optimisation is basically a way of optimizing your website in order to organic traffic from search engines like Google, Bing, etc. By optimizing your website, you make it clear for the search engine to read your website and make it appear in the search results.
Search Engine Optimization may get complex in some cases as there are hundreds of factors responsible for optimizing your website in the right way. Search engines are stuck to deliver high-quality content to their users. If your site is not correctly optimized, you are never going to make it in the search results, leave alone on the first page.
How to do proper SEO for your site?
Search Engine Optimization depends on hundreds of factors.Though Google is not going to tell you the exact method to rank your website in search engines, several observations have helped us to understand how you can do SEO.
In fact, SEO Expert Brian Dean published an article on Google’s 200 Ranking Factors.
Don’t worry! You don’t have to go through all the factors to master SEO.
Here you will find those essential points which will help your site to rank better on Google’s first page.
1.On-Page SEO
On-Page SEO is the one you have complete control over. You can optimize it according to you so it can rank much higher in the search engines.It is the first important factor responsible for SEO.
Before getting started with the On-Page SEO, there are some points which you need to remember. After going through all the tips, you may think of doing it repeatedly or overusing it. For example, you may think of adding and repeating more and more keywords believing you will get a higher rank in Google.
But that’s not the case!
Overusing keywords is considered as keyword stuffing and Google considers this as spam. Hence, your site may get penalized.
So keep this in mind to not overuse keywords.
Title Tag
Title Tags are the tags that describe the content of your post in the form of heading. This tag will be read by search engines and visitors. Adding your targeted keyword in the title tag is one step closer to good SEO. Especially when your site is a magazine type, do consider writing a catchy title to attract visitors.
Out of millions of pages, your content will only get visitors if your title is bold enough to attract them.
The optimum size of a Title tag is in between 35-70 characters with your targeted keyword included.
For example, say you have written an article on XML sitemaps to boost your SEO. Suppose your targeted keyword is "Social Media Strategies". So, the title would be "Social Media Strategies to boost the revenue". In this way, your title tag is ready with the target keyword included.
Meta-Description
Meta Descriptions are a short description of your post which is read by search engines and visitors. Writing your meta description with targeted keywords is a great way to rank higher in search results.
Meta-Description gives search engines the overview or summary of your content. Even though it is not clear that adding keywords in meta-descriptions can rank your site, it is for sure that humans click on those search results which include their desired keyword in the meta-description.
For example, say you have written an article on SEO Freelancer in India. The small description which you will add in the meta-description will be visible to your users and search engines. If the users find his desired keyword “SEO Freelancer” in your meta-description, then he will surely visit your article.
In this way, keywords in meta-description boost your CTR.
Content
Content is the most important part of a website on which the future of the entire business depends. Even if your website is optimized correctly and is ready to be ranked in the top 10 search results, no one is going to visit your website if it is lacking engaging content. Google sees this as a strong sign. If a user is skipping your article or going back quickly as soon as he enters your site, Google thinks that your content is not good enough to get higher rankings. Hence, Google will ultimately throw your website at the bottom of the page.
As your site is a magazine type, you need to post content more regularly than anyone niche. Posting content twice a week is not enough. Instead, try posting 4 or 5 times or more a week to keep your content fresh and updated.
Remember, content is a bridge between you and your visitors. A good content describes the relationship between you and your visitors.
It not only helps your website to generate maximum traffic but makes it eligible for search engines to determine the true purpose of your website.
If you want your content to be read and shared by your visitors, write it to be engaging enough. Include images, videos, podcasts, infographics to increase engagement with your readers.
Do remember to add your targeted keywords in your content atleast 3-4 times.
2. Off-Page SEO
Off-Page SEO is another important factor that affects SEO. Off-Page SEO includes backlinks, social, etc.
Backlinks can be an effective way to build your off-page SEO. You can build quality backlinks by having good relationships with other website owners or bloggers.
For example, say you have written an article on Digital Marketing Expert in India. If someone founds your article to be really engaging, he or she will link your article to his site thus giving you a backlink.
Google determines the quality of a website through the amount of quality-backlinks you are using on your website. That’s why backlinks are an important factor to rank your website in search results.
Another off-page SEO is Social. When your content is shared on social media, the number of likes and views you will be getting in your post will boost the ranking of your off-page SEO. The more quality content you write, the more your post gets shared by the people.
Overview
By going through the complete article, you may have got the idea that it doesn’t matter if your site is a magazine type or any other type, the process to get ranked in search results is the same (except few).
The basic concept of SEO is the same. Hence if you want to become the SEO Expert in Indiaand get your site high in the search results, implement SEO techniques properly.
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